5
Star Business Reviews with Employer Branding
Employer
branding is a strategic corporate action in which marketing concepts
are applied to represent a company as an attractive employer. Its
goal is to differentiate the employer positively from other
competitors on the labor market.
Many
studies show the importance of creating and maintaining a brand. Its
function is to attract potential job applicants and a to mainain a
positive business image for the current employees. The more
applicants a business has, the higher the potential to find a
matching job-person and person-organization fit and therefore the
better the chances to maintain and increase current revenue.
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| image@themarketingbit |
Several
studies in recruitment marketing show, that a business is perceived
more positively by the job applicants, if the employer branding has
been successful. Also, it has been shown, that a business receives
more positive reviews and is rated higher, if a branding has been
successfully employed. Furthermore, applicants show a greater desire
to accept a job offer and to recommend the company to others as well.
Posted in: Business
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