How
Google Adsense Selects Ads For Your Website
There
are three general ways by which Google Adsense chooses the
advertisements for your site or blog. You do not see the process, but
the outcome appears on your ad spaces.
1.
Advertising based on interests:
Advertisers
are allowed to choose where they want to advertise, based on their
interests and focus group targeting. The users can define their
interests to launch their campaigns to a certain group of customers
or people sharing the same interest as portreyed on the website. This
is a great method to monetize your website, becasuse your website
interests match the advertiser*s interests. Therefore, this increases
the likelihood of your ads being clicked on, rather than having
irrelevant ads placed on your website that do not attract many
viewers.
2.
Advertisements based on context:
This
is also called contextual targeting. Your page is scanned for
keywords frequently by crawlers. Those crawlers identify which
keywords you used and which ones you use most often. Once your
website content has been thorougly scanned, ads are matched with your
content and also with your writing style and formatting setup.
3.
Advertisements based on placement:
Advertisers
are here allowed to choose on which area of your site they want to
place their ad. During the campaign setup, advertisers define which
advertisement spaces they prefer using for their ads. If their
definition of where the ad should show up matches your website, their
ad is placed in that position.
You
can easily conclude from this, Google Adsense and the ad campaigns
pay great attention to your website's setup and content. Therefore,
you need to make sure that you have plenty of good quality content on
your website and that you have selected the best ad places and
formats.
Posted in: Blogger,Computers
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